Tag: Marketing Zion Canyon

Marketing Zion Canyon Read More Link: https://www.bindlestifftours.com/package/national-parks-tour-3-days/ There was a marketing campaign that was put out over the course of the last 10 years specifically to raise awareness among American citizens of the benefits of the national Parks that are located throughout the U.S.  The reason that this was necessary was that for the last half century there has been a decline steadily in the amount of tourist traffic that visits the national Parks all over the country.  In the fifties when Americans were first experimenting with using automobiles to travel to tourist destinations, the attendance rates and national Parks was at its high point.  Every year hundreds of thousands of people visited the spaces that were protected from development by the Federal government.  The money that went through the Federal programs to these areas in order to maintain them was offset by the attendance fees that tourists would pay at the entrances to the Parks.  Even though the national park system was never designed to be a money-making operation for the Federal government, some view it that way.  They believe that if the amount of money that is brought in by tourism is not offset completely with regards to the Federal funds that are received, then the area should be sold off to private industry for development.  Naturally, this threat becomes far worse and whenever those who have a vested interest in in private industry owning these types of land areas are in power, and there have been more than a few times when the survival of national Parks becomes questionable.  Luckily, such disasters were avoided recently with regards to the falling attendance rates through the use of a marketing campaign that once again raise awareness of the beauty of these national treasures.  As more people became aware that